A long-term branding strategy is needed to create an emotional bond between your product and target market. If YOU don't develop this properly as the foundation, there will be nothing that seperates you from other developments.
The first step is to study your specific target market and get a deep understanding of them.
Let's take a look at your competition and see what YOU like and dislike about what they are doing.
Create a logo design that speaks to your target market.
We need to use compelling stories that speak to YOUR target market and create an emotional bond with them.
Once YOU have created a strong case that speaks to YOUR target market, it's time to market to them.